The recent Helpful Content Update that took place in December 2022 brought many changes to Google’s Search Quality Rater Guidelines, namely by adding an extra E to the popular acronym E-A-T.  SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It stood for expertise, … Continue reading E-E-A-T: What This New Google Update Means for Your Rankings