Email is still one of the most effective marketing channels, as it’s able to generate $45 for every $1 spent (a whopping 4,500% ROI).  That’s why email newsletters are such a popular tactic for businesses, despite floundering open rates. As of 2022, email open rates (including newsletters) dropped from 21.3% in 2021 to 16.97%.  What … Continue reading How to Write the Best Marketing Newsletter