There’s enough confusing jargon in the digital marketing world to warrant a science-fiction-style wiki to explain it all (à la Dune or Star Wars).  In particular, there are enough acronyms to make an author like Frank Herbert’s head spin – such as PPC, CPC, CTR, CRM, KPI, CTA, and the list goes on and on.  … Continue reading SEO vs. SEM: Distinguishing the Difference Once and for All