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Regardless of your industry or niche, social media is a crucial marketing channel in today’s age.
The proof?
Here are a few quick stats:
- 62% of millennials are more likely to become regular customers if you regularly engage with them on social media.
- 71% of consumers are more likely to recommend a brand if they had a positive experience on social media with it.
- Customers spend an average of 20 – 40% more on brands that respond to their customer service requests on social media.
These figures prove that consistently posting social media content will A) expand your customer base and B) help you earn more revenue.
The problem?
Creating social media content is time-consuming and expensive, and it’s not always guaranteed to yield the results you want.
That is, until now.
Enter Semrush’s Social Content AI tool, a cohesive platform that leverages AI to make publishing 5-star social media content quicker and easier than ever.
Rather than letting AI take the wheel entirely, the Social Content AI tool lets you partner with AI instead. This means you’ll work hand-in-hand with powerful AI tools to:
- Brainstorm trending topic ideas (based on real-world data)
- Receive top news posts for specific categories (updated hourly)
- Generate 100% unique copy, videos, and images for your posts
We’re about to take an in-depth look at how to use the Social Content AI tool, so don’t go anywhere!
What’s the Social Content AI Tool All About?
Semrush’s newly released Social Content AI tool is an all-in-one powerhouse for brainstorming, creating, and publishing content for any social media platform.
It will help you stay on top of ever-changing trends, remain competitive with other brands, and expand your customer base.
All you need to do is enter your website’s URL and a brief description of your business to start generating topic ideas instantly.
The more detailed you are in your business description, the easier it will be for the AI to generate valuable ideas for you, so don’t forget to include a brief yet thorough description.
Generating topic ideas
Once you hit the Find Ideas button, the tool works its magic and produces a wide range of ideas and topics. At the top of the page, you’ll see the Top News By Category widget that gathers the latest news stories from your industry:
As you can see in this example, the news categories include Athletic shoes, sports equipment, and footwear sales.
Clicking on the Read button will open the source so you can consume the content to better understand what it covers.
The fun begins when you hover over one of the star icons located to the right of each topic to reveal the Generate option.
This lets you instantly generate a social media post based on the news topic.
The best part?
The post will automatically be tailored to your brand, including your unique brand voice. Also, you have the option to add your own spin to the generated copy to give it your own personal touch. As a bonus, the AI-powered writing assistant can rephrase or rewrite any original text to ensure it’s on point.
Generating a new post from scratch
The same method applies to the topics found in the Ideas by Topic widget.
Here, you can specify which type of post you’d like to make, such as a poll or announcement post.
Also, you have the option to select a specific social network to target, which is invaluable if you’re conducting a platform-specific campaign.
For instance, LinkedIn tends to have more mature, professional audiences, so selecting it as your target will generate professional business copy (instead of something light and fun that’s geared more toward Instagram or TikTok).
Adding images and videos to posts with AI
Whenever you generate a new post with the tool, you’ll have the option to add things like images, designs, and videos.
These are entirely generated by AI based on user prompts, and the tool is incredibly easy to use.
This will save you the hassle and expense of having to work with professional graphic designers and videographers.
Instead, you can generate virtually any type of image or video you can think of with just a few simple prompts.
Here’s how it works.
First, bring up the post you want to edit, and select Image:
Next, write a brief prompt for what you want the image to show. You also need to select an aspect ratio for the image (there will be recommendations for each social media platform).
Before you generate the image, you’ll also need to select the style you want. The available options are Natural, digital art, and fine art.
Each style will have several options, such as Retrowave for digital art and Watercolor for fine art:
Once you’ve made a selection, hit Generate, and the tool will provide four suggestions for your approval.
From here, you have two options. You can either A) pick the image that you like the most or B) ask the tool to generate more images and try again.
Generating short videos with AI
You can also generate short videos for your social media posts, and the process is very similar to generating images.
This time, select Design (video) instead of Images whenever you hit the Generate content button.
Once again, you’ll need to enter a brief prompt containing what you want the video to display. The only thing that’s different is that you’ll need to select a Size for the video instead of an aspect ratio, such as the size of an Instagram Reel.
Just like with generating images, you’ll have four options to choose from once you hit the Generate button. If you like one of the options, you can use it. If not, you can ask the tool to generate more options for you.
Never Face Writer’s Block Again with the Social Content AI Tool
Here’s a quick recap of what we’ve covered thus far:
- Social media is a must-use marketing channel for all industries.
- Semrush’s Social Content AI tool makes creating engaging social media content easier than ever.
- You can generate entire posts based on news stories and trending topic ideas.
- It’s effortless to generate high-resolution images and videos for your posts via the power of generative AI.
Do you want to start generating top-tier social media content in record time?
Then, you’re in luck!
Following this special link will grant you access to an exclusive free trial of the tool, so don’t wait to try it out now!