Achieving a $26.3k Traffic Value for an Online Beer Vendor
Is there anything better than an ice-cold beer?
Our client in today’s case study didn’t think so, which is why they built an E-commerce business selling mouthwatering beer and liquor bundle sets.
However, they quickly found out why most E-commerce stores invest in SEO.
Thanks to a massive drop in traffic, orders were few and far between, and it was because they weren’t ranking well on search engines like Google.
According to research by Reboot, SEO organic traffic plays a crucial role in 23.6% of E-commerce orders.
Not only that, but 61% of shoppers in the U.S. have bought something based on a recommendation they read in a blog.
So, if you want to boost sales and brand awareness for your E-commerce store, SEO is the key.
In this case study, we’ll detail how our SEO prowess was able to achieve a $26.3k traffic value for our client, and got them ranking for over 8,000 relevant keywords to their business – so stay tuned to learn how we did it!
The Client: An Online Store Run and Operated by Beer Lovers
This time around, the clients we worked with operate an online store specializing in craft beer-themed gift baskets.
They also sell other alcoholic beverage gift baskets, such as whiskey, vodka, and gin bundles.
Currently, they offer over 150 types of delicious craft beer, all of which are hand-picked by the owners. These aren’t random craft beers, either. They’re some of the highest-rated, best-tasting craft beers selected from the over 3,000 craft breweries in the United States.
While they certainly had a novelty idea and excellent gift baskets to choose from, their organic traffic was taking a serious hit.
In fact, before we stepped in, their traffic was nosediving, as evidenced by this graph:
As you can see, they were in serious need of traffic recovery. Otherwise, their numbers would only continue to get worse (and their sales would follow suit).
That’s when they decided to reach out for a free SEO consultation with our team. They had seen a few of our E-commerce case studies and were impressed with what we were able to achieve.
After some discussion, we decided their SEO goals were to:
- Rank higher for beer and liquor-related keywords through blogging
- Build their website’s authority through targeted link-building
- Recover their lost traffic and exceed previous landmarks
Since their needs were vast, we set them up on HOTH X, our fully managed SEO service. With HOTH X, each client gets connected with a dedicated campaign manager who:
- Puts together a detailed SEO strategy tailored to their business needs (and to achieve their primary goals).
- Communicates regular updates to the client and answers questions.
It’s the service to choose if you want to go 100% hands-off with your SEO while still achieving outstanding results.
The Strategy: Releasing Regular Blogs and Building Valuable Backlinks
Once we cleared the client’s website of any glaring issues during the audit (where we focus on technical SEO), it was time to move on to the main strategy.
The website was seriously lacking informational content, meaning they were missing out on attracting prospects at the top of the sales funnel. These are potential customers who want to learn more about beer, and will hopefully make a purchase down the line.
That’s why we decided to start releasing regular blogs to appeal to these prospects and build brand awareness.
Informational content like blogs has another SEO advantage: it helps you rank for important keywords, which is the best way to generate lots of traffic to your site.
The blogs we produced focused on long-tail keywords related to craft beer and liquor, and they were written in a compelling, SEO-friendly format.
Thanks to our efforts, the client now ranks in the #1 organic position for crucial keywords like:
As you can probably guess by these keywords, the client offers Christmas-themed advent calendars, which we boosted through blogging and link-building.
Speaking of link-building, the site desperately needed more authority, so we built links for their product collection pages (with the most emphasis going towards their gift sets).
Through a combination of outreach, guest posting, and link insertions, we were able to achieve extremely impressive backlink placements, like this one on MAJOR website Today.com:
Notice the incredibly high Domain Rating (which represents the strength of the backlink on a range of 1 – 100) of 91!
The Results: $26.3k Consistent Traffic Value, 600+ Keywords in Top 3
Remember the huge traffic drop the client experienced before?
Well, we certainly took care of that!
Here’s what their organic traffic looks like now:
As you can see, our efforts breathed new life into their organic traffic, and it continues to increase to this day.
They now consistently generate $26.3k worth of traffic to their site each month, and they’re ranking for over 8,000 relevant keywords (600+ of which are in the top 3).
Do you want to improve the online visibility of your E-commerce store?
As we’ve shown in this case study, HOTH X is the way to do it, so don’t wait to get in touch!
