Renovation SEO: From Stagnancy to Rapid Traffic Growth
Do you want to convert more leads into customers for your remodeling business?
If you’re like 69% of construction companies, the answer is yes.
Well, the #1 marketing channel for lead conversion is SEO, which converts leads at a high rate of 14.6%.
For comparison, popular outbound channels like direct mail and print advertising only have a 1.7% close rate.
Moreover, over 90% of all online experiences begin with search engines like Google, and that includes users looking for home remodeling services.
So, if your website isn’t optimized for keywords like ‘bathroom renovations near me,’ then you’re leaving a ton of money on the table.
Another plus is that SEO is a long-term strategy, meaning that once it starts gaining traction, the results will keep coming in for the immediate future.
If, say, one of your renovation landing pages ranks #1 on Google for a keyword your target audience searches for all the time (like bathroom renovation near me), then you’ll continue to generate traffic and leads as long as you reign in the top spot.
Such was the case for the focus of this case study, a renovation company that was struggling to gain any traction on Google.
That all changed once they got in touch with us, as we were able to completely reverse the trajectory of their organic traffic (for the better, of course).
Just take a look at this (organic traffic is in orange):
When all was said and done, we boosted their organic traffic by 14% in just six months, and the results are continuing to come in.
Stay tuned to learn how we did it!
The Client: A Successful Renovations Company in Need of Online Visibility
Our client is a renowned renovations company from Toronto that specializes in bathroom, kitchen, condo, and basement renovations.
They were a brand-new company just getting their start, but the clients they already worked with swore by their expertise.
Yet, since they were so new, they were going through the ‘new website obscurity’ phase.
Google prefers to rank older, more trusted domains in its search results.
This means newer domains have a tougher time gaining visibility in the beginning. In other words, they have to prove themselves to be trustworthy before Google’s algorithm will reward them with high rankings.
Despite this, the client had a well-designed website that they were eager to show off to the world.
The only problem was their organic traffic was non-existent, with most pages receiving 0 visits each month.
Their team knew they needed to build authority for their website so they could start ranking for crucial keywords related to their renovation services.
It was also important to drive as much traffic as possible to their core renovation pages to generate leads.
After checking a few services online, they read a few of our glowing testimonials and case studies before deciding that we were the way to go.
They reached out to us for a free digital marketing consultation to touch base and outline their goals, which were as follows:
- Build authority for their website
- Rank for keywords related to their key services
- Drive more traffic to their renovation pages
This sounded like a job for HOTH X, so we signed them up for a campaign.
Getting started on HOTH X
Whenever a client needs a comprehensive SEO strategy, we recommend HOTH X because it’s our fully managed service.
We connect each client with a dedicated campaign manager who A) provides regular updates and B) formulates a strategy unique to their niche.
For our renovations client, we knew our focus was going to be on link-building to develop authority and content creation to start ranking for relevant keywords.
Before we did any of that, though, we needed to do an SEO audit.
The SEO Audit: Finding Easy Wins
An SEO audit involves analyzing the client’s website to determine if there are any glaring errors, like slow loading speed.
We also look for easy-win keywords, which are keywords the website already ranks for on Google, just not on page one.
For this client, we found more than 20 easy-win opportunities that we jumped on immediately. These were keywords ranking in positions #4 – 30, and we knew that we could boost them with a little tweaking.
Our optimizations included:
- Building backlinks for the easy-win pages
- Including the target keywords in all the right spots
Once the audit was done, we moved on to the main phase of the campaign.
The Strategy: Link-Building for Renovation Pages and Blogging
The nitty-gritty of the strategy came down to building high-value backlinks and creating regular blogs each month containing trending keywords.
This ensured that the website slowly built authority while attracting organic visitors to new blogs to generate leads.
The blogs we wrote centered around trending keywords that we uncovered related to condo and bathroom renovations.
For building links, we used a combination of outreach and link insertions.
Here’s an example of a backlink we built from a guest post on a related website. As you can see, it has a high Domain Rating (DR) score of 66, meaning it holds a lot of authority:
This is just one of the valuable backlinks we built for the client, and they had a significant impact on their keyword rankings and traffic.
The Results: Speedy Boosts in Traffic, Ranking for Dozens of Renovation Keywords
The client’s traffic shot up by 14% in just 6 months, which finally breathed some much-needed life into the client’s website.
They’re now ranking for dozens of valuable industry keywords that continue to generate traffic to their renovation pages to this day (and will for the immediate future, too).
The site’s traffic transformed from total stagnancy into a rising phoenix, and it’s all thanks to the power of SEO.
Also, the guest posts and link placements we built continue to generate referral traffic for the client, which comes from organic visitors who decide to visit our client’s site by clicking on one of the backlinks we built.
Do you want to improve your renovation company’s online visibility?
HOTH X is your ticket to simple SEO success, so don’t wait to reach out for a free consultation to discuss your needs in more detail.
