Software SEO: Achieving New Traffic Highs for PDF Library
If you want your SaaS company to grow, then you need to perform well on Google.
89% of all buying experiences start on search engines, regardless of whether they’re physical products or not.
Also, according to our free keyword planner, the keyword ‘saas company’ receives over 8,000 searches per month on Google, with related terms having similar numbers:
So, if your website doesn’t appear in the top 3 results whenever someone searches for one of these terms (or any keyword related to your software business), you’re losing out on potential revenue.
In this case study, we’ll prove how powerful SEO can be for SaaS companies by telling the story of how we achieved exponential traffic growth for a client offering a C# PDF library. Just check out this graph (the orange line is the client’s organic traffic):
As you can see, their organic traffic continues to skyrocket to new highs every few months, and that’s thanks to the SEO strategy we put in place.
Stay tuned to learn how we did it!
The Client: An SaaS Company Offering a C# PDF Library
The client operates a SaaS website that provides C# PDF services to subscribers.
In other words, they allow users to generate, edit, convert, and format PDFs in the C# programming language within the .NET framework.
It’s an extremely useful platform for web developers and programmers who need to convert different file types to PDF.
However, the client was having trouble ranking for keywords related to their business, such as ‘javascript wait 5 seconds’ and ‘convert html to pdf.’
While they knew they had a great product due to glowing customer feedback, their poor performance on search engines was stopping them from reaching their full potential.
That’s when they decided to invest in SEO, and they got in touch with us after reading a few of our case studies.
During their initial free consultation, they expressed how they wanted to improve their rankings and generate more traffic. After some discussion, we decided their primary SEO goals were to:
- Increase position rankings for integral keywords related to C# PDF libraries
- Drive traffic to key features pages
- Build authoritative backlinks to increase trust with Google (and, in turn, rank higher)
To meet these goals, we knew that we’d need to do a lot of link-building and keyword research, so we set them up with HOTH X.
What’s that?
HOTH X is our fully managed service where we develop an inclusive SEO strategy tailored to the needs of your business. You get connected with a dedicated campaign manager who will keep you up to speed on the latest developments and results.
That way, you can enjoy hands-off SEO while still meeting all your goals.
The Strategy: Building Backlinks to Blogs and Key Features Pages
Our client is an expert in web design and programming languages, and they were already writing and publishing blogs.
Since their expertise was so strong, we let them continue writing the content, but we optimized it for SEO in several ways:
- We researched trending SaaS keywords to uncover interesting blog topics.
- After the copy was done, we added relevant internal and external links.
- We built valuable backlinks for each blog page to increase its ranking power.
Also, we ensured each blog was readable, engaging, and contained high-resolution images to break up the text.
Last but not least, each blog gets hit with a call-to-action (CTA) at the end of each post.
This is a brief line of text that encourages users to complete a desired action, such as signing up for your newsletter or subscribing to your service.
CTAs ensure that informative content like blog posts can still generate leads and sales, so they’re a must to include.
Remember the keyword ‘javascript wait 5 seconds’ that we mentioned earlier?
Well, at the beginning of our SEO strategy, they were ranking in position 44 for it. After we optimized the blog post the client wrote for it, it shot up to position #2! That’s a 44-position increase:
For backlinks, we used a combination of link insertions and guest posts to drastically boost the website’s authority on Google.
The Results: Continuous Traffic Increase, 360 Top 3 Keywords, $13.3k Traffic Value
As shown in the intro, the client’s traffic has been on a consistent upward trend for about 2 years now, which was shortly after they began working with us.
They’re also ranking for over 30,000 SaaS keywords, and 360 of them are in the top 3.
To put the cherry on top, they’re generating a consistent traffic value of $13.3k each month, which they wouldn’t have without SEO.
So, are you ready to start investing in SEO for your SaaS company?
With HOTH X, you’ll be able to achieve stellar results like these, so don’t wait to get in touch for a free SEO consultation today!
