Reach new audiences, rank higher, and improve your brand’s image all while generating elite-level backlinks.
Digital PR is a powerful marketing strategy used to build your site authority and brand awareness. This strategy has transformed the digital marketing space and will make a strong impact on your SEO results.
As a practice, public relations has always been about:
Digital PR shares these goals, but with a caveat.
Instead of only boosting a brand’s reputation to its audience, digital PR is also concerned with building a brand’s authority on search engines like Google.
The great thing about digital PR techniques is they’re amazing for your SEO, especially in terms of generating authoritative backlinks (links on other websites that link back to your content)
There’s also the added bonus of expanding your online reach and introducing your brand to new audiences, two things that are essential for any business to grow
No service is worth its salt if it won’t impact your bottom line, but the good news is digital PR provides countless benefits to businesses, like:
Okay, so you’re interested in digital PR, but what happens next?
Here’s the 4-step process involved:
Journalists are always looking for expert sources for their stories. To find them, they use special platforms like Qwoted and SOS (Source of Sources).
These ‘media query’ platforms exist to connect journalists with industry experts seeking coverage.
Our digital PR team casts a wide net and closely monitors tons of these platforms to find coverage opportunities that are right up your alley. The early bird often gets the worm here, so we act as fast as possible once we spot a suitable query.
Next, we begin crafting expert responses to each query that showcase your expertise and authority on the topic.
These quality responses not only heighten the chances of landing coverage but also build trust with journalists, establishing your brand as a trusted source for future stories.
Once our pitches are accepted, your brand receives valuable backlinks and mentions from reputable media outlets.
Backlinks on these sites will boost your ranking authority on search engines and give new prospects a chance to visit your website – increasing your chances of generating leads and sales.
Every campaign guarantees a certain number of backlinks, with the option to generate even more through syndication and reposting.
We also provide you with transparent reports showcasing our results, such as the number of backlinks generated and boosts in organic traffic.
Here are the main reasons why our digital PR service stands head and shoulders above the rest:
After 22 years in business and over 200,000 businesses served, we know a thing or two (or a million) about digital marketing.
Our team is extremely dedicated to remaining on the cutting-edge of digital PR, which is why our services are always innovative while remaining battle-tested and effective.
We also boast a near-perfect customer service rating, thanks to our outstanding customer support team. You’ll enjoy amazing results while never getting left in the dark.
Digital PR isn’t something you can develop a formula for and then slap every business with.
Instead, it’s highly specific to each business, as digital PR involves each brand’s unique image, target audience, and perception.
That’s why we go to rigorous lengths to ensure we tailor every campaign to the specific needs of each client.
In terms of networking, we’re the cool kid on the block who knows everyone and throws the best parties.
Our link network consists of over 300 news sites and media outlets that span virtually all industries, and it gets bigger every day.
Also, we cast an extremely wide net when responding to journalist queries to secure media coverage.
That means our team has no shortage of options when conducting outreach for your brand, which is what you want!
The clock is always ticking, and your competitors are always strategizing ways to outrank you, so don’t miss this golden opportunity!
Try out our Digital PR services today to revolutionize your brand and online presence!
Digital PR positively influences SEO in lots of ways, such as improving rankings, generating high-quality backlinks, and expanding your online reach.
Yes! Our journalist outreach efforts secure linked brand mentions on relevant media and news sites. Members of your target audience will then have the opportunity to visit your site to see what all the buzz is about, granting you more traffic as a result.
Times vary, but it typically takes around 4 – 6 weeks to start seeing results, with a 3-month minimum commitment.
We offer targeted media outreach by responding to relevant journalist queries. Our team leverages our existing media network and monitors media query platforms like Qwoted and SOS every single day. We then craft custom pitches that demonstrate our client’s expertise to secure the coverage.
Absolutely! The backlinks generated through digital PR tend to be extremely authoritative and have a positive impact on rankings. It’s also smart to diversify your link portfolio to make it appear more natural.
To secure fantastic links, we craft content that resonates with journalists in your category. If your topic is niche or controversial, we’ll select related topics likely to achieve coverage.
If you have any questions or need further assistance, please feel free to reach out to us.