HOTH Digital PR

Prime Backlinks and Media Coverage with Digital PR

Reach new audiences, rank higher, and improve your brand’s image all while generating elite-level backlinks.

  • Placement on powerful news websites
  • High-quality genuine links that help build authority and traffic
  • Perfect for brands wanting to grow their online presence
Digital PR

What is Digital PR?

Digital PR is a powerful marketing strategy used to build your site authority and brand awareness. This strategy has transformed the digital marketing space and will make a strong impact on your SEO results.

As a practice, public relations has always been about:

  • Raising brand awareness
  • Improving a brand’s public reputation

Digital PR shares these goals, but with a caveat.

Instead of only boosting a brand’s reputation to its audience, digital PR is also concerned with building a brand’s authority on search engines like Google.

Why is that?

It’s because for a brand to grow in today’s always-online world, it must have strong visibility on search engines for relevant search terms (keywords)

89% of all buying experiences start on search engines, and Google organic search accounts for 57.8% of all the traffic in the entire world (over half!) – which is why SEO is something brands can’t ignore

 

The great thing about digital PR techniques is they’re amazing for your SEO, especially in terms of generating authoritative backlinks (links on other websites that link back to your content)

 

There’s also the added bonus of expanding your online reach and introducing your brand to new audiences, two things that are essential for any business to grow

What Will Digital PR Do for My Business?

No service is worth its salt if it won’t impact your bottom line, but the good news is digital PR provides countless benefits to businesses, like:

  • Attract world-class backlinks. If you want to secure the types of backlinks that will take you to the top of the search results, you need to engage in digital PR. This is because backlinks coming from reputable news and media sites are among the most powerful due to their high domain authority scores. 
  • Introduce your brand to new audiences. Raising brand awareness has always been the name of the PR game, and digital PR is no different. Through targeted journalist outreach across a wide variety of platforms, you’ll find new prospects to wow with your products and services. 
  • Improve vital keyword rankings. If your competitors are outranking you for your ‘money’ keywords, the backlinks, traffic, and authority generated through digital PR will help you finally dethrone them. 
  • Captivate your audience for better engagement. An engaged audience is more likely to convert, become loyal, and recommend your brand to others. Consistent media coverage will keep your audience actively engaged and invested in your brand, making them stronger customers as a result. 
  • Build long-lasting relationships to ensure future success. The connections we help your brand build with audience members, journalists, and site owners won’t simply vanish. Instead, they’ll continue to provide value to your business well into the future. 

 

How Does the Digital PR Process Work?

Okay, so you’re interested in digital PR, but what happens next?

Here’s the 4-step process involved:

Step #1: Identifying perfect opportunities

Journalists are always looking for expert sources for their stories. To find them, they use special platforms like Qwoted and SOS (Source of Sources). 

These ‘media query’ platforms exist to connect journalists with industry experts seeking coverage. 

Our digital PR team casts a wide net and closely monitors tons of these platforms to find coverage opportunities that are right up your alley. The early bird often gets the worm here, so we act as fast as possible once we spot a suitable query. 

Step #2: Developing customized pitches

Next, we begin crafting expert responses to each query that showcase your expertise and authority on the topic. 

These quality responses not only heighten the chances of landing coverage but also build trust with journalists, establishing your brand as a trusted source for future stories. 

Step #3: Media placement and optimization

Once our pitches are accepted, your brand receives valuable backlinks and mentions from reputable media outlets. 

Backlinks on these sites will boost your ranking authority on search engines and give new prospects a chance to visit your website – increasing your chances of generating leads and sales. 

Step #4: Guaranteed results and transparent reporting

Every campaign guarantees a certain number of backlinks, with the option to generate even more through syndication and reposting. 

We also provide you with transparent reports showcasing our results, such as the number of backlinks generated and boosts in organic traffic.  

Why Choose The HOTH to Handle Your Digital PR?

Here are the main reasons why our digital PR service stands head and shoulders above the rest:

Industry expertise and customer service that’s second to none

After 22 years in business and over 200,000 businesses served, we know a thing or two (or a million) about digital marketing. 

Our team is extremely dedicated to remaining on the cutting-edge of digital PR, which is why our services are always innovative while remaining battle-tested and effective. 

We also boast a near-perfect customer service rating, thanks to our outstanding customer support team. You’ll enjoy amazing results while never getting left in the dark. 

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Handcrafted strategies for every client

Digital PR isn’t something you can develop a formula for and then slap every business with. 

Instead, it’s highly specific to each business, as digital PR involves each brand’s unique image, target audience, and perception. 

That’s why we go to rigorous lengths to ensure we tailor every campaign to the specific needs of each client. 

One of the largest link networks online

In terms of networking, we’re the cool kid on the block who knows everyone and throws the best parties. 

Our link network consists of over 300 news sites and media outlets that span virtually all industries, and it gets bigger every day. 

Also, we cast an extremely wide net when responding to journalist queries to secure media coverage. 

That means our team has no shortage of options when conducting outreach for your brand, which is what you want! 

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Improve Your Online Visibility with Digital PR Today

The clock is always ticking, and your competitors are always strategizing ways to outrank you, so don’t miss this golden opportunity! 

Try out our Digital PR services today to revolutionize your brand and online presence!

Frequently Asked Questions

Not able to find answers you're looking for? Reach out to our customer support team.
Getting Started
  • How does Digital PR impact SEO?

    Digital PR positively influences SEO in lots of ways, such as improving rankings, generating high-quality backlinks, and expanding your online reach. 

  • Will Digital PR help me generate more traffic?

    Yes! Our journalist outreach efforts secure linked brand mentions on relevant media and news sites. Members of your target audience will then have the opportunity to visit your site to see what all the buzz is about, granting you more traffic as a result.  

  • How long does it take to see results?.

    Times vary, but it typically takes around 4 – 6 weeks to start seeing results, with a 3-month minimum commitment.

  • What kinds of Digital PR services do you offer?

    We offer targeted media outreach by responding to relevant journalist queries. Our team leverages our existing media network and monitors media query platforms like Qwoted and SOS every single day. We then craft custom pitches that demonstrate our client’s expertise to secure the coverage. 

  • Is Digital PR worth it if I already have a link-building strategy?

    Absolutely! The backlinks generated through digital PR tend to be extremely authoritative and have a positive impact on rankings. It’s also smart to diversify your link portfolio to make it appear more natural.

  • What sort of campaigns will you run? Can I request what you write about?

    To secure fantastic links, we craft content that resonates with journalists in your category. If your topic is niche or controversial, we’ll select related topics likely to achieve coverage.

    If you have any questions or need further assistance, please feel free to reach out to us.

Start building quality links, and let us do the work!

...so you can spend time on growing your business instead
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